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Dachshund puppy hiding inside a mailbox

Itchy Skin and Dry Coats

  1. Toxin Buildup & Detox – Any abnormal foreign chemical can result in a build up of toxins in the body.  These can come from flea sprays, shampoos and dips, drugs, flea collars and heartworm drugs.  When and if you “detox” your dog, remember that toxins in the body are mainly released through the skin and not through the feces or urine, so you my see increased skin problems even during a detox.
  2. Dry Pet Foods – Chemicals from preservative agents used in dry pet foods (Ethoxiquin, BHT, PABA etc.) that are added to increase the shelf life of the product allowing the food to be exposed to the environment for months without spoiling affect the immune system.
  3. Fungicides – It is theorized that fungicides are the precursor to cancer and it may be possible to actually destroy a fungicide (and prevent cancer) by raising the PH with sodium bicarbonate.  I mention this now because of the negative effect that fungicide has on the immune system and being a foreign agent in the body.
  4. Drugs – a double-edged sword. We love to see the scratching stop but using drugs such as cortico-steroids and antibiotics destroys the bacterial flora in the gut (both good and bad bacteria), and long-term use is very damaging to the body. It’s little wonder that these inflammation reducing agents are called Band-Aid fixes and should only be used for short application.
  5. Environmental Pollution of our water, food and air causes major issues for our animals.  Our pets indiscriminately search for food and water and drink whether it is contaminated or not.  Air pollution affects our pets in the same way that it affects you and me.  All of these cause immune decline and inflammation.
  6. Exposure to radiation  – that which is used on food and also from the sun.  It all leads to internal destruction of all internal systems.
  7. Stress doesn’t just affect humans…but it also affects our pets as well.  The emotional connection to internal damage is one of the most powerful triggers we know.
  8. Vaccinations – we give our animals far too many vaccinations, mainly because of the multiple varieties.  It really knocks down the immune system, when multiple vaccines are administered to your pet.

Now, is it any wonder why our pets have so many allergies and skin ailments to deal with?  And how do you isolate which one is affecting your pet?  It is not easy but once you know what to look out for and what’s triggering the skin rash and itchiness you can take the appropriate steps to fix the cause of the problem.  The best way to start is by feeding a RAW food diet.

White dog sitting in a fenced-in backyard

Why A Raw Food Diet Works To Stop Itching & Scratching

We are what we eat.  We know this is true for humans, and we can assume that a dog is a product of what he eats.  The difference, of course, is that while we can choose what we want to eat, our pets don’t have that same luxury.  They rely on us.

In many cases dogs are fed kibble or dry food composed of inferior quality ingredients that have been cooked or heat processed. Heat processing alters the protein molecular structure and renders the product harder to assimilate and utilize in the body leading to a higher accumulation of toxins, inefficient organ system function and not surprisingly, allergies and skin conditions.  Normally it takes 4-5 years for degenerative disease and allergy symptoms to manifest – which is why we don’t begin to see itching, and scratching and hot spots in most dogs until they are about 5 years old.

All of this can be eliminated by feeding the animal what it was designed to eat, a raw food diet, and life expectancy of the animal will be extended as an added benefit!


These were simple uncomplicated nutritional problems that are (and were) easily remedied. As our pets moved onto a steady diet of processed foods, we swapped these limited number of easily remedied straightforward nutritional problems for the vast array of complex and insidious degenerative diseases which now afflict our pets and fill our textbooks and waiting rooms. Problems with difficult medical and surgical solutions. Problems that are not usually associated with their true cause, the biologically inappropriate foods that spawned them.

The question we must ask, has the swap been worth it? For pet owners, has the convenience of feeding their pets with pet foods been worth the increase in degenerative disease? As vets, has our relinquishing of the right to be the experts on nutrition been worth the tremendous increase in the suffering of our patients? We must educate ourselves about the enormous dangers inherent in cooked and processed foods. We must realize that they cannot and do not promote health.

The proof concerning these products is found in the long term results of feeding them and the degenerative diseases they produce. The reason these diseases occur is very simple. These processed pet foods are BIOLOGICALLY INAPPROPRIATE. Those two words are the heart of the matter.

Small dog wading through chest deep grass

Is Your Pet’s Natural Built-In Defense System at Risk?


Food and environmental factors are the two most common causes of allergies in dogs today. Aggravating allergens are a clear sign that your dog's immune system is in great jeopardy. A dog with a healthy immune system won't struggle with allergens. A dog with a weakened or hypersensitive immune system is likely to have multiple allergy triggers and an ongoing suffering from allergy conditions.


Whether it’s the food or the environment, there is a natural, LASTING solution to your dog’s chronic skin and coat problems and digestion issues.

If you feel you've tried everything, and your dog is still struggling with aggravating allergy problems... then you deserve to get the relief that many other pet owners used to stop their pet's allergies. There is a natural, LASTING solution to your dog's chronic skin and coat problems as well as digestion issues.

Brown pug laying down on a black mat


- Dawn Leconche, Cromwell, CT

She has had ear infections, severe skin issues where she scratched until she would bleed, and urinary tract infections from licking. The shots (from the vet) seemed to help a little bit, but after 2 years I was not happy with the results. I decided to stick with the diet for the 90 days and am soooo glad I did. Serena looks amazing. She has so much energy, her coat looks great, and she is super happy. We all get sleep now!"

Fresh ingredients and raw meats arranged on a table

Take Steps Today Toward a Biologically Appropriate Diet

Now that you understand our products’ ingredients, let your pet try them. Shop through the best raw dog food available and give your pet nutrients to support their bodies and minds.

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