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Complete & Balanced

The concept of "complete and balanced" when applied to commercial pet food, does not mean commercial pet food contains every nutrient that our pets actually require. "Complete and Balanced" when applied to commercial pet food does not mean that a pet food contains all the nutrients our pets need in perfect balance.

Those two bits of information are not known. In fact they are unknowable, and there are at least two reasons for this. Firstly, each individual has unique nutritional requirements, and secondly, our knowledge of nutrition - to say the very least - is incomplete. Also, by specifying what must be included, there is the very real danger of leaving out needed nutrients.

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Then there is the question of availability

"Complete and balanced" does not mean that the nutrients present in any particular sample of pet food would actually have been assimilated and used had an animal eaten that sample. It is well known that many of the nutrients in processed foods are unavailable to the animal eating the food. Complete and balanced certainly does not mean the product has been tested for a lifetime and found to produce perfect health - whatever perfect health means. In addition, the "complete and balanced" definition does not include any of the protective nutrients currently under scrutiny by nutritional researchers world-wide.

In short, AAFCO's nutritional beliefs, statements, guidelines, regulations, rules, limits, balances, recommendations, or levels are not ultimate, final, perfect, complete or correct in any sense of any of those words. They are most certainly no guarantee that the animal eating a food that complies with those guidelines will have every nutrient it needs in perfect balance for perfect health available to it.

In other words, AAFCO guidelines and recommendations are almost useless, except that they do provide some sort of limited comfort that the animal eating a product that claims to be regulated by those guidelines will probably not demonstrate (in the short term at least), signs of gross nutritional deficiency, although there is no absolute guarantee of this either. Unfortunately, the average pet owner who reads that the product they are buying is "complete and balanced" is completely unaware of the almost meaningless nature of this claim.

Therefore, the BARF Diet will not be referred to as being “Complete and Balanced” in any absolute sense. The best that can be said is that the BARF Diet is nutritionally sound and nutritionally adequate. This means - in addition to containing those nutrients which “must be present” in processed pet foods, the BARF Diet also contains many other essential nutrients. These are the nutrients found only in whole raw foods. Furthermore, all of these nutrients are present in their biologically available form. In other words, this is a diet that goes well beyond the standards laid down for modern processed pet foods.

Yes, this is a momentous paradigm shift, but after all, that is what we are all about. We are about change, movement and development. We aim to produce food that is far more nutritionally complete and balanced and therefore far healthier than current commercial products. New sources of knowledge, new approaches to nutrition make this possible.

Fresh ingredients and raw meats arranged on a table

Take Steps Today Toward a Biologically Appropriate Diet

Now that you understand our products’ ingredients, let your pet try them. Shop through the best raw dog food available and give your pet nutrients to support their bodies and minds.

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